The compliance company built for India's export manufacturers.
Retail Assured was founded to solve a specific problem: India's manufacturers were producing world-class products yet still losing deals — and listings — to U.S. compliance gaps no one had told them about.
Our founders spent years working alongside factory owners, compliance consultants, and major U.S. retailers. The pattern was hard to miss. Manufacturers in Ahmedabad could produce premium goods, but a missing CPSC certification or an incomplete documentation file would cost them millions in orders that should have been theirs.
Traditional testing and inspection firms weren't solving the problem. They treated compliance as a checklist to fill out. We treat it as a business partnership — because that's what it actually takes to bridge the gap between great Indian manufacturing and successful U.S. retail.
That bridge means understanding how Amazon's compliance team thinks. What Walmart actually wants in an SMETA audit. Why Costco insists on specific labeling before a single unit ships. None of that is in a textbook — it's learned by being in the rooms where it gets decided.
We've built teams on both sides of the world. In India, we work directly with factories. In the U.S., we work directly with retailers. That dual perspective is the difference between products that "pass compliance" and products that are ready to sell from day one.
We operate on both sides of the supply chain — so nothing gets lost between the factory floor and the retailer's portal.
We work exclusively with CPSC-authorized testing labs and certified inspection agencies — the partners we trust enough to put our name behind. That trust translates into faster turnaround, better pricing, and priority service for our clients.
Specialization: Consumer products, toys, textiles, chemical testing
Coverage: Global labs with strong India presence
Specialization: Electronics, appliances, safety testing
Coverage: Multiple labs across India
Specialization: Chemical compliance, REACH, restricted substances
Coverage: Established in India since the 1990s
Specialization: Product safety, certification, electrical testing
Coverage: Global standards with India operations
Specialization: Safety standards, third-party certification
Coverage: India labs with rapid certification turnaround
Specialization: Chemical analysis, allergen testing, microbiology
Coverage: India presence with food and beauty focus
Testing, Inspection, and Certification firms organize their services around what they do:
That structure works if you already know what you need. But most Indian manufacturers don't know whether their product needs CPSIA, CPSC, or both. The traditional model expects you to bring the question. We don't.
We organize around where your products are going, not what we technically do:
That mirrors how you actually think about your business. You're not interested in abstract compliance — you want to know "what do I need to sell on Amazon?" We have that answer before you've even finished asking the question.
Compliance experts on both sides of the world — so your products get the attention they need at every step.
15 years of Amazon compliance experience, including a stint as Head of Compliance at a $200M consumer goods brand. Deep expertise in CPSC, CPSIA, and Amazon Business requirements.
Built manufacturing relationships across 8 Indian states. Native Gujarati speaker with 20 years in supply chain. Manages our teams in Ahmedabad, Rajkot, and Delhi.
8 years in Walmart supplier programs and Amazon vendor management. Knows the platform-specific compliance gates and audit requirements better than most people who work at the platforms themselves.
Chemist with 12 years of lab experience. Manages our relationships with SGS, Intertek, and Bureau Veritas — keeping testing protocols accurate and turnaround times tight.
Teams on the ground in both countries — so factory-side and retailer-side problems get solved in real time.
No surprise fees. Clear timelines. You always know what you're paying for, what's coming next, and when compliance will be complete.
We get compliance right the first time. One missed label requirement can set a launch back by weeks. We don't cut corners that come back to bite you.
We're not on a vendor list. We're an extension of your team. Your wins are our wins, and we work like it.
We understand India manufacturing deeply — the challenges, the culture, the supply chain realities. This isn't a region we serve. It's our home.
Get a custom compliance plan for your products in 24 hours.